Kamala Harris’s Presidential Bid Is Getting a Pop Music Rollout Online

 

Within hours of President Biden's declaration that he would not look for re-election and would instead support Vice President Kamala Harris, social media exploded with support from the pop music world.

As concerns about Mr. Biden's electability have quickened in later months, Ms. Harris, who is 59, with a big, diverse family, seems to have energized carefully engaged voters in a way that Mr. Biden did not.

Fans rapidly began posting remixes on TikTok that consolidated sound from Ms. Harris's talks, in conjunction with her laugh, into tunes by Charli XCX, Taylor Swift, Beyoncé, Chappell Roan, Mitski and Kim Petras.

The piece most often used is from a discourse Ms. Harris gave in May 2023. She was addressing the White House Initiative on Advancing Educational Equity, Excellence, and Economic Opportunity for Hispanics and recalled an adage from her mother:

“She would say to us, 'I don't know what's wrong with you young people. You think you just fell out of a coconut tree?'”

After pausing to chuckle, Ms. Harris proceeded:

“You exist in the context of all in which you live and what came before you.” (The combination of a coconut emoji and a palm tree emoji has become shorthand to allude to Ms. Harris's campaign.)

Charli XCX, in a gesture to her most recent collection, “Brat” — and its signature green collection cover that has ended up a Gen Z symbol of the summer — set the tone (literally) Sunday night by posting:

“Kamala IS a brat.” On X, once Twitter, the official Harris campaign account updated its header to coordinate the color and typography of the collection.

The pop vocalist Kesha utilized the “coconut” quotation to open a combination of posts on TikTok, in which she takes a beat after the word “tree” before breaking into dance.

Katy Perry, whose melody “Roar” featured prominently in Hillary Clinton's presidential campaign in 2016, posted a montage of recordings of Ms. Harris soundtracked by a remix that coordinates the “coconut” citation and clips of Ms. Harris laughing into Ms. Perry's unused single “Woman's World.” “It's a woman's world, and you're lucky to be living in it,” Ms. Perry sings.

On Sunday, Cardi B reposted a selfie video recorded on June 30, in which she says, in an amplified and profane message, that Ms. Harris ought to have been the Democratic chosen one all along. “Been told y'all Kamala should've been the 2024 candidate,” she composed within the caption. “Y'all be trying to play the Bronx education, baby this what I do!!!”

And Tina Knowles, mother of Beyoncé and Solange, posted a photo of her and Ms. Harris with a caption that started:

“New, youthful, sharp, energy!!!!”

Other specialists have thrown their weight behind Ms. Harris, who will confront previous President Donald J. Trump if she is the chosen one. Janelle Monáe posted to her Instagram story a straightforward “I'm in,” and John Legend, who praised Mr. Biden at length, said of Ms. Harris, “She's ready for this fight.”