Real Madrid remain most valuable football club brand in the world for the third consecutive year

Real Madrid has been named the most valuable football club brand in the world for the third consecutive year. 

According to the Football 50 2021 report, published by Brand Finance, Real Madrid are top of the football world and boasts a brand value of €1,276 million ahead of FC Barcelona (€1,266m), Manchester United (€1,130m), Manchester City (€1,118m) and Bayern Munich (€1,068m).

In the report, Brand Finance notes that Real Madrid "has consistently been able to secure Champions League qualification year after year. This consistent influx of Champions League revenues and status has played a central role in the club's overall success".

See 2021 most valuable football club brands ranking below.